Deveron CEO David MacMillan featured in PrecisionAgJanuary 8, 2019
Deveron’s own David MacMillan was recently featured in PrecisionAg magazine’s 2019 State of the Industry: Aerial Imagery Market Evolving, Embracing Efficiencies. The article features interviews and information from every level of the imagery sector, including satellites, manned aircraft, and UAVs. Author Matthiew Grassi asked David for his take on “how imagery companies are seeing more end-users add both satellite and drone imagery to their scouting workflows”. Here is what he had to say:
David MacMillan is Deveron’s President and CEO, and helps the outfit craft its strategies for U.S. ag adoption. I wanted to specifically get MacMillan to talk about how imagery companies are seeing more end-users add both satellite and drone imagery to their scouting workflows, whereas in the early days of imagery in ag everyone was looking at using one single method of acquisition and optimizing it.
“That is one way people are using imagery today, absolutely; satellite and drone imagery are viewed as very complinmentary, and we think it is all going to work together to drive decision making,” MacMillan explains. “Satelittes, we see them as a prioritization tool. The intelligence says focus on these fields this week, then the drone can go in and give you a higher resolution snapshot of that field.”
As for how Deveron sees the ag retailer, or ag service provider, fitting into the imagery/directed scouting workflow, he agrees that the agronomist of tomorrow (or perhaps tomorrow is already here, and we’re talking about the agronomist of today?) will have to lead the charge in educating growers on the many ways integrating imagery can help them farm more efficiently.
“It’s incumbent on service providers to educate growers on the value and ROI on using precision ag,” he continues. “That’s probably around 50% of the time what we’re spending time doing, just educating co-ops or growers on what they are doing (with imagery) and how they can do it more efficiently. We get this question all of the time when we’re out at farm shows or other industry events: ‘Is imagery valuable?’
“Well, certainly from our standpoint, it is, we just have to show them how.”